Nerdy News

Yesterday, when I was trying out Glue Pages, I was stunned to notice that they were actually using Google Blog Search to display the blog results! Now, this I think is really sad on part of Yahoo! Being the only closest (direct) competitor of Google, I expected Yahoo to trust its own technology to search blogs. After all, its only a matter of doing the same Web search but only restricting it to blog sites. And I don’t think identifying a blog from a normal website is that difficult.

Yahoo! recently launched a beta version of Glue Pages in its Indian portal (www.yahoo.co.in). Somewhat similar to Google’s Universal Search, Glue integrates Web, Image, Blog, Finance, Weather, Wikipedia, Map (and many more) Searches into one page. Why beta in India, of all places? “We have decided to test the concept in India because a unique thing is going in India as internet market expands here. Also, India leads the market in terms of content on internet, so there is strong relevance here,” says Gopal Krishna, head of audience, Yahoo! India.

The type of content displayed on the Glue Page depends on the search query put in. For example, a search on Mumbai shows

• content from HolidayIQ, WikiTravel and Wikipedia,
• information on Mumbai restaurants and locan train timings and of course,
• a map and images from Flickr and elsewhere.

On the other hand, a query on Apple displays the current Stock price, company news and job listings in India. Here’s a sample screenshot of the page:

A problem with Glue Pages is that a particular query may resulted in information being that played that may be irrelevant or useless to the user, partly or even completely (what if by “apple” I meant the fruit but not the company?) Personalization by tracking user patterns, like what kind of websites does the user visit on result pages,  may become the only solution in such cases. If a user often clicks on results related to finance, then displaying the Finance module for most of her queries would make more sense, or if it is Wikipedia that she eventually clicks on from the result pages, then showing a Wikipedia module for relevant queries would actually make her life easier.

Over all, Glue Pages is a very good addition, bringing in a lot convenience to the user. Though definitely not as intuitive and smart as Universal Search, Glue Pages surely moves Yahoo! Search a step forward in usability.

[Update] Checkout this post for an interesting fact about Glue Pages.